Radio Free never accepts money from corporations, governments or billionaires – keeping the focus on supporting independent media for people, not profits. Since 2010, Radio Free has supported the work of thousands of independent journalists, learn more about how your donation helps improve journalism for everyone.

Make a monthly donation of any amount to support independent media.





Frederick Joseph – ‘The Black Friend’ talks marketing for justice

This week, Dr. Cornel West and professor Tricia Rose step out on “The Tight Rope” with Frederick Joseph, an award-winning marketing professional, media representation advocate, and author of the New York Times bestseller, “The Black Friend.” Frederick is the sole creator of the largest GoFundMe campaign in history, the #BlackPantherChallenge, which ultimately generated over $43 million in earned advertising and media, and raised over $950,000 to allow more than 75,000 children worldwide to see “Black Panther” for free. Frederick talks to the professors about using his professional skill set and storytelling abilities to create action-based marketing campaigns centered on social justice and empowerment. He reveals that, in addition to fighting against injustice and against the global pandemic, he is also embroiled in a daily battle against multiple sclerosis (MS).

Credits:
Creator/EP: Jeremy Berry
EP/Host: Cornel West
EP/Host: Tricia Rose
Producers: Allie Hembrough, Ceyanna Dent
Beats x Butter (IG: @Butter_Records)

Help us continue producing radically independent news and in-depth analysis by following us and making a small donation:

Donate: https://therealnews.com/donate-yt
Sign up for our newsletter: hhttps://therealnews.com/sign-up-yt

Like us on Facebook: https://facebook.com/therealnews
Follow us on Twitter: https://twitter.com/therealnews

Become a member of the Tight Rope Patreon family for BTS access and more exclusive content! You can join at https://www.patreon.com/thetightropepod
Full video versions at https://youtube.com/therealnews
Previous episodes at https://youtube.com/thetightropepod

Facebook: https://www.facebook.com/thetightropepod
Instagram: https://www.instagram.com/thetightropepod
Twitter: https://www.twitter.com/thetightropepod

Print
Print Share Comment Cite Upload Translate Updates

Leave a Reply

APA

Radio Free | Radio Free (2021-02-04T20:11:51+00:00) Frederick Joseph – ‘The Black Friend’ talks marketing for justice. Retrieved from https://www.radiofree.org/2021/02/04/frederick-joseph-the-black-friend-talks-marketing-for-justice/

MLA
" » Frederick Joseph – ‘The Black Friend’ talks marketing for justice." Radio Free | Radio Free - Thursday February 4, 2021, https://www.radiofree.org/2021/02/04/frederick-joseph-the-black-friend-talks-marketing-for-justice/
HARVARD
Radio Free | Radio Free Thursday February 4, 2021 » Frederick Joseph – ‘The Black Friend’ talks marketing for justice., viewed ,<https://www.radiofree.org/2021/02/04/frederick-joseph-the-black-friend-talks-marketing-for-justice/>
VANCOUVER
Radio Free | Radio Free - » Frederick Joseph – ‘The Black Friend’ talks marketing for justice. [Internet]. [Accessed ]. Available from: https://www.radiofree.org/2021/02/04/frederick-joseph-the-black-friend-talks-marketing-for-justice/
CHICAGO
" » Frederick Joseph – ‘The Black Friend’ talks marketing for justice." Radio Free | Radio Free - Accessed . https://www.radiofree.org/2021/02/04/frederick-joseph-the-black-friend-talks-marketing-for-justice/
IEEE
" » Frederick Joseph – ‘The Black Friend’ talks marketing for justice." Radio Free | Radio Free [Online]. Available: https://www.radiofree.org/2021/02/04/frederick-joseph-the-black-friend-talks-marketing-for-justice/. [Accessed: ]
rf:citation
» Frederick Joseph – ‘The Black Friend’ talks marketing for justice | Radio Free | Radio Free | https://www.radiofree.org/2021/02/04/frederick-joseph-the-black-friend-talks-marketing-for-justice/ |

Please log in to upload a file.



There are no updates yet.
Click the Upload button above to add an update.

You must be logged in to translate posts. Please log in or register.