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Gen Z and the business of being woke

Genuine corporate activism can pay off, but consumers can smell woke-washing – from mayo with a purpose to M&Ms with personalities – a mile off

Genuine corporate activism can pay off, but consumers can smell woke-washing – from mayo with a purpose to M&Ms with personalities – a mile off


This content originally appeared on openDemocracy RSS and was authored by Rashmee Roshan Lall.


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Rashmee Roshan Lall | Radio Free (2022-02-19T00:02:00+00:00) Gen Z and the business of being woke. Retrieved from https://www.radiofree.org/2022/02/19/gen-z-and-the-business-of-being-woke/

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