The wrap WaPo rejected.
The Washington Post won’t say why it cancelled a six-figure ad buy calling for Elon Musk to be fired, but it’s likely the same reason the Post insisted Musk wasn’t Nazi-saluting on Inauguration Day, and why the paper killed its endorsement of Kamala Harris: because that’s what Jeff Bezos wants.
In addition to owning the Post, Bezos is the founder of Amazon and currently the world’s third-richest human. At best, the Post is a side-hustle for Bezos, while Amazon and his other business pursuits are what truly animate him. “With Jeff, it’s always only about business,” a former employee of Bezos’s space company, Blue Origin, told the Post (10/30/24). “That’s how he built Amazon. That’s how he runs all of his enterprises.”
To sustain his sprawling empire, Bezos relies on government contracts worth billions of dollars, even as he stiff-arms regulators and irksome antitrust enforcers. This nifty maneuver is only possible if those in power play ball, but Trump didn’t during his first term (CNN, 12/9/19).
To ensure Trump II will be more amenable, Bezos has gone to lengths to grease the wheels, lavishing praise and millions of dollars on Trump and his family. He joined Musk and other tech billionaires in flanking Trump at his inauguration. (Bezos’s presence signaled “anything but independence for the Washington Post,” said Marty Baron, the paper’s former executive editor.)
Meanwhile, with Musk’s hand now on the public money spigot—thanks to Trump ceding much of the US government to him—Bezos is also busy doing favors for Musk (FAIR.org, 2/14/25), the richest person alive.
From a business perspective—the only perspective that really matters to Bezos—pissing the temperamental Musk off at a moment when he commands unprecedented power in the public and private spheres is a bad idea. So Bezos is being careful not to—as is his paper. Which brings us back to that rejected ad.
‘You can’t do the wrap’
The flipside of the Common Cause/SPLCAF ad.
The bright red ad was to wrap around the front and back pages of some print editions of the Post, including those going to subscribers on Capitol Hill, the Pentagon and the White House, ensuring top officials would lay eyes on it. Featuring a laughing Musk hovering over the White House, the ad asks, “Who’s running this country: Donald Trump or Elon Musk?”
The civic groups Common Cause and the Southern Poverty Law Center Action Fund were behind the ad wrap, which was to be accompanied by a full-page ad inside the paper.
But even though the groups had signed a $115,000 contract with the Post, the paper canceled the wrap at the 11th hour, even as it said it could run the inside ad, which hit on the same themes.
“They said, ‘You can have something inside the paper, but you can’t do the wrap,’” Common Cause president Virginia Kase Solomón told The Hill (2/16/25). “We said ‘Thanks, no thanks,’ because we had a lot of questions.”
Among them: Was the ad killed
because we’re critical of what’s happening with Elon Musk? Is it only OK to run things in the Post now that won’t anger the president, or won’t have him calling Jeff Bezos asking why this was allowed?
Kase Solomón asked the Post to explain its willingness to run the inside ad, but not the wrap. “They said they were not at liberty to give us a reason,” she told the New York Times (2/17/25).
Tellingly, in providing guidance to Common Cause on how to comply with the Post’s ad standards, Kase Solomón said the paper sent a sample ad paid for by a Big Oil group. “It was a ‘thank you Donald Trump’ piece of art,” Kase Solomón told The Hill.
The pulled ad directed readers to FireMusk.org, which states:
Musk, an unaccountable and unelected billionaire, is pushing to control public spending, dismantle the safety net and reshape our way of life to suit his interests. It’s clear what’s happening here: Musk and Trump aim to replace qualified civil servants with political allies whose loyalty lies solely with them.
‘Unacceptable business practices’
An ad from Ekō rejected by Facebook for “unacceptable business practices.”
The Post’s ad cancellation comes on the heels of Meta pulling an ad critical of Musk earlier this month. The yanked Facebook ad was purchased by the watchdog group Ekō, which had two other anti-Musk ads taken down by Meta—at least until the outlet Musk Watch made inquiries. The two other ads “were removed in error and have now been restored,” Meta told Musk Watch (2/18/25).
Meanwhile, Musk Watch noted, “Ads that were supportive of Musk and Trump were not impacted by similar errors.”
Still, one Ekō ad remains banished, with Meta citing “unacceptable business practices” as the reason.
That explanation makes a certain kind of sense. After all, alongside Bezos and Musk at Trump’s inauguration, was the world’s second richest person, Meta’s Mark Zuckerberg. And as Bezos’s Post has made clear, pissing off your fellow billionaires is indeed an unacceptable business practice.
This content originally appeared on FAIR and was authored by Pete Tucker.
Pete Tucker | Radio Free (2025-02-19T20:25:33+00:00) The World’s Richest People Look Out for Each Other: Jeff Bezos’s WaPo won’t run ad critical of Elon Musk. Retrieved from https://www.radiofree.org/2025/02/19/the-worlds-richest-people-look-out-for-each-other-jeff-bezoss-wapo-wont-run-ad-critical-of-elon-musk/
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