Neoliberal Micro Psychology vs Communist Macro Psychology

Orientation
This article is about the differences between the micro psychology of liberals and the macro psychology of communists. Differences include: how society and the individual is configured; the impact of capitalism on personal life; how the mind-body relationship is conceived; how the objective and subjective worlds are integrated; how politics impacts personal life and how research should be conducted. These differences are not self-evident or easy for liberals to understand. In order to attempt a breakthrough, I describe the story of Flatland, Edwin Abbot’s great 1884 science fiction book of why two dimensional beings on Flatland fail to understand the Spaceland dimension of some of its creatures. I’ve included a link to a video of the story. This will conclude Part I.

In Part II we will discover that even when liberals find out about the Russian activity theory led by Lev Vygotsky, they interpret him in a bourgeois fashion. By this I mean they focus on educational reform and play, rather than work, while ignoring social class, exploitation, alienations as well as what an anti-capitalist individual might look like. To explore both parts of this article will referring to a great book by Carl Ratner: Macro Cultural Psychology: A Political Philosophy of Mind. In my opinion more than any other individual in the United States Carl has remained the most uncompromising in presenting the communist psychology of Vygotsky to the Yankee public.

Hard Facts About Political Economy in Mordor
The US has the highest percentage of children living in poverty in the industrial world – 23% and climbing. We have the second highest infant mortality rate among wealthy countries. Mordor has the highest incarceration rate in the world (spending is three times the amount that is spent on education). We are something like 125th in the world of 200 countries in literacy. American Association for the Advancement of Science discovered that one third of American’s population believes that human beings have existed in their current form since the beginning of time. In absolute numbers we easily have the highest obesity rate in the world. We have a political party, a party that imagines itself as liberal, complicit in the production of genocide in Palestine while propping up dictators the world over. The highest paid individual in John McCain’s presidential campaign during the first half of October 2008 was Sarah Palin’s traveling makeup artist. Her salary was higher than McCain’s chief foreign policy adviser. The so-called program “War on drugs” program does nothing to stem the use of drugs in the US. The 400 wealthiest people in the world own as much wealth as the poorest 400 million.

Sixteen years after the near collapse of the global financial system, the US Congress still has adopted no new rules to re-regulate financial institutions. The financiers and politicians who created the financial implosion of the early 21^st century have foisted greater harm on the US than all the country’s enemies. Why aren’t these problems fixed? We have no mass political party that might address these problems in a systematic way. We have political debates that are sponsored by a private organization, Commission on Presidential Debates. No other political parties are allowed to participate unless the two major parties agree.

In a Degenerating Society the Need for Propaganda is Essential
The ruling powers try to rationalize and legitimize their power by inventing ideologies that paint them as more capable and harder working than they really are. One part of their ideology is that there is no ruling class as a social formation. Class is simply the position that separate individuals occupy as a result of their individual competencies and effort. The “free market” is infinitely flexible, open to all comers. In this capitalist ideology there is no relationship between social classes. Capitalists appear to acquire their wealth as a completely separate process from what workers do or don’t do. What is really going on is that upper class wealth is dependent on their exploitation of the working class in the form of surplus value.

The ruling class does not invent its ideology by itself. The upper middle class perpetuates the ideology not only in economics, but in philosophical, artistic and scientific fields. Presidents of community colleges work for capitalists to dampen the expectations for working class students. Their commission institutes are specifically charged with developing ideological tools for legitimizing capitalist practices such as the RAND Foundation. Also on the ground floor is the Hoover Institution and American Enterprise Institute. All three hire intellectuals to do their bidding by giving talks and writing papers and books. These institutions play hard ball. For example, the RAND corporation installed its academic agendas through the leadership of RAND intellectuals who were by then in powerful university administrative positions. Thomas Schilling was one of the key figures in established rational choice theory, probably the most direct enemy of communist psychology.

Propaganda supporting individualism such as social contract theory has kept social scientists from solving complex social problems by refusing to understand these problems as structural and due to capitalism. Instead, the psyches of individuals are blamed. It enlists a massive social apparatus to block the truth and reality of exploitation as the real source of most psychological problems today.

Being mystified by this propaganda does not mean people are blind to every aspect of society. It only means they do not fundamentally understand how their society works. They are ignorant of the following deep issues of how power is distributed: the infrastructural relationships between the Deep State and particular political regimes; how capitalism operates and why it gets into crises roughly every seven years. The Mordor public, whether liberal or conservative, may know about lobbying, corruption, lying and cheating. They may be aware of inequality, poverty and discrimination. However, propaganda keeps them from not understanding the basis of these, or how these problems are interrelated and macro cultural in both form and content. Propagandists do not have to directly intervene in an institution in order to bend it to its will as Stephen Lukes points out in his third dimension of power. Furthermore, these propagandists can commit evil and be agents of oppression without themselves being perverted, sadistic or psychotic.

Consumer Psychology
Ratner writes that  consumer spending accounts for 70% of Mordor’s GDP. For capitalists, it is vitally important for the population to not only consume a great deal but to do so quickly. He writes that for capitalists, the natural cycles of growth of animals  are too slow for the profit motive so cows are fed hormones to speed up that growth. Fish  are also farmed in conditions that speed their growth. The same is true for people.  Capitalists do not want people to eat according to when they are hungry. This takes hours to peak. Instead, the act of eating has to be decoupled from hunger and coupled with fun because no other consumer activity can be performed as continuously as eating. We cannot wear new shoes all the time, but one can eat food every hour when watching TV, going to the movies or attending ball games because they require the rapid turnover to generate profit. It includes getting to work faster, working faster and spending money faster when these same workers consume.

Wholesome food takes a long time to digest, and afterword the person is sated and has no desire for more. Added to the headaches of capitalists, some wholesome food can be cheap to buy and generates low profit. On the other hand, junk food is digested quickly and its fat, sugar and salt provide instant gratification without real satiation while stimulating new cravings.  Ratner refers to Jules Henry’s book Culture Against Man who uses the adjective “pecuniary” to describe various aspects of consumer psychology. Pecuniary is synonymous with commodified. Furthermore, enjoyment and desire have to be shifted from use to acquisition. For many consumers the process of shopping becomes more enjoyable than using the product. Many compulsive consumers never use the products they buy. We can go window shopping and browse catalogues and ads without any particular object in mind. Obsessive shopping can become a pathology. One researcher, H. Dittmar found that compulsive shoppers have a larger discrepancy between their present self and their ideal self than others.

Sensationalism is rampant in modern culture, in popular music, in entertainment with car crashes, special technical effects and plenty of sexual suggestion. There is minimal, trivial content with little character development or substantive plot. Sensationalism offers no continuity between people and product. Throw-away products are deliberately designed for the short term and wear out quickly. They are unrepairable and replaced by new purchases. Capitalist intervention into the emotional life of the consumer with advertising campaigns is fueled by mass market psychologists. Capitalists can’t admit what they are doing to anyone else, let alone to themselves so they invent a theory that is the opposite of what they are doing.

A rational choice theory of economics ignores the emotional and sexual appeal of the advertising industry that posits the consumer as having a natural rationality where you know what you need, you gather information and weigh the pros and cons of purchasing. Rational choice theory was developed at the RAND Corporation in the 1950s and 60s. Rational choice theory is a mainstay of bourgeois ideology because it construes society as an outcome of interpersonal negotiations. It is the mother of contemporary individualistic social theory, one of whose forms is micro-cultural psychology

Why Can’t We See Through The Hard Facts of Political Economy, Propaganda and Consumer Psychology?
In order to penetrate below the surface of capitalist society and analyze what is going on, we need a communist psychology which requires more than a liberal or conservative understanding of what is what is happening in the political economy. Understanding communist psychology requires:

• understanding infrastructural and structural dynamics of capitalism that are invisible to the naked eye;
• understanding that these factors may contradict common sense. Because reality is complex and expanding we cannot experience its totality through sense impressions. We must use sense impressions to infer and deduce unobservable properties of reality on which science is based;
• understanding society as a kind of verb in motion, not a noun, an unchanging thing.

Carl Ratner gives three examples from the sciences which show that they have to move beyond their senses and beyond common sense in order to make new discoveries.

Astronomy is concerned with the immense, broad system of factors beyond the earth that bear on earth and bring it into being. Just as the characteristics of earth are unintelligible if one doesn’t understand the astrophysics of the sun, other planets, distant galaxies and the big bang, so characteristics of psychology are unintelligible without first understanding macro-cultural factors.

Secondly, Darwin could have never discovered how species evolved from changing environmental circumstances if all he had to go on was the plant and animal life in Britain in the 19th century. He had to travel half-way around the world to discover fossils of plant and animal life thousands of years old. He needed the geological work of Lyell in order to familiarize himself with ages much larger than human history to begin to understand the gradualness of bio-evolutionary change. He had to refuse the easy and infantile explanations of theologians who could not imagine that matter was self-organizing and not a passive lump molded by the will of God.

Lastly, in the atomic structure of steel beams:

Cultural factors in psychology may be analogized to atoms in steel: they are constituents which areinvisible to the naked eye, are difficult to accept from the perspective of common sense. Looking at a steel beam it seems inconceivable that it is composed of atomic particles which are in motion…. Macro cultural psychology is analogous to atomic science in revealing constituents that are invisible to the naked eye, …macro cultural psychology changes our way of understanding psychology just as fundamentally as atomic theory changes our way of understanding steel beams.

Macro cultural psychology is also like unseen distal sun in Plato’s cave. Everyday life in capitalist society with its villains and heroes in the movies, sports, music and politics are like the shadows cast by the sun’s light on the back of the cave. When we get involved in the puppet show of the shadows on the wall we ignore the capitalist sun that is responsible for the whole show. People act on the basis of their needs, interests, aims, passions and thoughts based on the shadows on the wall in the hopes of achieving satisfaction. However, behind these subjective experiences lies a macro cultural, political economic logic of the sun that structurally patterns them unconsciously in particular ways to remain focused on the puppet show rather than the light behind them.

From Flatland to Spaceland
Another way to capture the difference between liberal psychology and communist psychology is to imagine that each inhabits different dimensions of reality. In his mathematical science fiction book Flatland Edwin Abbot tells a story of life in the two-dimensional plane of Flatland. The people on Flatland take their world as self-evident. The higher functioning ones get around quite well just as working or middle-class people get along in capitalist society. What they don’t understand is that there is a third dimension of height. By accident, one of the Flatland inhabitants is visited  by someone from the third dimension which is called Spaceland. The third dimensional being can get along in the two-dimensional world, just as communists can get along in a capitalist world but their full life is more complex, living in the third dimension.

When the three dimensional being tells the Flatlander (a square) about the existence of Spaceland, the Flatlander is cynical. Finally the Spacelander challenges the square to ride with him into the dimension of height. The Flatlander is both frightened and delighted to find the real existence of Spaceland. In our time, the Flatlander being drawn into Spaceland would be like a Flatlander living through a socialist revolution. The square returns to Flatland to proselytize about the existence of Spaceland but he finds their resistance to the existence of Spaceland remains entrenched. Below is the link to a 30-minute video about the story.

What is Macro Cultural Psychology?
From the political to the economic to the psychological
Infrastructural macro cultural psychology posits that psychology is rooted in political and economic institutions that are neglected by neoliberal psychology. They include the state, the army, the stock market, the Catholic Church, corporate farms, banks, pharmaceutical companies, the healthcare industries, capitalist media and their impact on psychology. From this flow capitalist relations like commodification, alienation, surplus value, consumerism, class structure and possessive individualism. Lastly, these influence the familiar psychological expression such as emotion, perception, motivation, reasoning, self, sexuality and the senses. Interpersonal relations must be congruent with these macro factors if they are to function effectively. Whenever people express themselves psychologically, they mostly express and promulgate macro cultural factors embodied within it. Vygotsky writes that mental structures are inseparable from a social structure and that there is a social structure designed just for psychology.

Invisible levels in deep time beyond the senses
For macro cultural psychology nature is both outside and inside us. Culture mediates both outside and inside. Macro culture mediates our external interactions with nature (earthquakes, food sources, trees, animals, air, water, oil) and it mediates our internal relation to our own biology (our hormones, sense organs, motor organs, and cortical processes). This structure is invisible, yet implicit and outlasts the lives of the individuals who shape it. Macro culture imposes constraints as more than a mere sum of individual acts as claimed in liberal micro psychology.

Macro cultural factors cannot be known or managed by sensory impressions by themselves. One cannot see or hear the full dynamics of the stock market or a transportation system over time and around the world. Culture and communication are the most immediate bases for mental and psychological life. Without the symbolic duplication of objects over deep social space and time there would be little freedom to imagine variations in our choices. The freedom to imagine new things is a cultural product. Far from stifling imagination and freedom, macro culture provides the mechanism for making anything in culture psychologically possible. In Ratner’s conical model, every phenomenon is a complex of three qualities:

• its own distinct quality (family as a distinct institution);
• the qualities that are imparted from structural forces such as the state, laws, educational practices;
• the political economy – the stability of the stock market, as work opportunities and the cost of goods and services.

All layers of macro culture are not equal. The economics of manufacturing are more influential in society than painting or sculpture. For example, automobile production employs hundreds of thousands of workers. In its success or failure, it affects the steel, oil and transportation industries.

Beyond mind-body problems
Ratner argues that the so-called the mind-body problem of how the physical body-brain produces mental life is the wrong way to frame the origin of consciousness. It is culture that produces the mind, not brain circuitry. If nature is world one and culture is world two, consciousness/psychology is world three. Culture does not influence some primordial consciousness and then adds certain extrinsic elements to it. Rather, culture forms consciousness. A major difference between human and animal cognition it’s that animals perceive relations of observable features of immediately present entities (first order relations). With the exception of chimps dolphins, ravens and crows, for humans, the socio-cultural world mediates their relations. For the rest of the animal kingdom, present sensuous relations are all there is.

Interpersonal micro relations vs interpenetrating macro relations
Neoliberal micro psychology finds it roots in the social contract theory of Hobbes, Locke and Rousseau. It assumes that individual relations with society are associative, contractual and voluntary. Furthermore, society is confined to sensual relations between people in Everyday life.  Macro cultural psychology is grounded in the interpenetrating, interdependent relations of Hegel and Marx. It assumes individual relations with society are organic, necessary and involuntary. Society includes not just personal relations in everyday life, but structures and networks beyond sensuous interpersonal relations that impact an individual whether we like it or not.

For neoliberal capitalist psychology, psychological functions evolve on the individual level in order to realize individual agency or expression. For neoliberal psychology agency is usually touted as independent of macro culture – as expressing the individual resisting culture or recasting culture in more fulfilling personal terms. But this championing of individual agency breaks down. A good example of why this doesn’t make sense is early advertising campaigns to get women to smoke. Women’s “agency” did not create the demand to smoke out of personal choice. It was the macro culture of advertising agencies that began and sustained the process. Micro cultural society ignores macro cultural socialization such as various types of propaganda which are necessary to spread common cultural psychological signification throughout the population. Interpersonal socialization would be too fragmented and idiosyncratic to accomplish this massive, common socialization.

Overcoming Conventional Methodology
From idealism and mechanism to political practice
It is important not to restrict macro cultural psychology to conventional methodology. We should not conceptualize macro principles to terms that are amenable to simple, superficial, fragmental statements on a questionnaire or fragmented behavioral observations. But how are the objective and the subjective integrated? Because in liberal micro psychology the objective and the subjective are kept separate, their studies always are either overstressing the objective, resulting in mechanism or reification, such as behaviorism. The other possibility is they overstate the subjective which results in idealism, like humanistic psychology. In macro cultural psychology, the ultimate integration of the objective and the subjective is collective political practice of a party, union, or social movement in which individuals engage in attempting to change the world. This practice enriches and changes the objective world while transforming subjective experience. This collective political practice avoids the twin dangers of mechanism and idealism, reification and subjectivism.

Individualism in liberal micro psychology research methods
Individualism in research methods  are designed to validate subjects by:

• allowing them to speak freely;
• accepting their point of view uncritically;
• renouncing systematic interview and analytical methods that constrain the spontaneous subjectivity;
• ignoring cultural pressures that constrain the spontaneous subjectivity.

A central political issue in capitalist society as in all class societies is exploitation. Micro liberal psychology avoids the reality of exploitation marginalizing by:

• reducing it to personal meanings;
• interpersonal negotiations;
• discourse symbols;
• fragmenting it into variables.

Macro Cultural Psychology Qualitative Research

A phenomenon’s function is revealed when it answer at least these four questions:

• why it exists in the sense of why it is necessary for that particular constellation of elements;
• what role the element plays in the capitalist or socialist system;
• what it reciprocally contributes to the system;
• why the system needs it.

Ratner identifies primary questions for research which include:

• How can it conceptualize these elements as parts of a system?
• Which system are they part of?
• What are the other elements of this system?
• How do they depend upon and support one another?
• What features do each element acquire through its role in the system?
• How are the elemental features distinctive to or particular to this system?
• How might the features of the elements change if they played different roles

in this system or if they were transposed to a different system?

• What kinds of methods must be used to elicit answers to these questions?
• What kinds of probing questions must we ask to extract these answers?

Please see Table 1 at the end of Part I for a summary of the differences between micro and macro cultural psychology.

Let us close out Part I of this article with a discussion of the emotions.

Macro Origin of Emotions
The starting point of human emotions is not internal private experiences based the individual’s private history. These emotions are already always housed in macro cultural emotions. Ratner names love of country, anger at capitalists or racial minorities, hatred of socialism, national shame, dejection about political trends, fear of economic depressions, fierce loyalty to professional baseball, football, basketball or hockey teams or devotion to certain kinds of music or dance. Anger that culminates in violence exists on the macro cultural level in the form of a working-class person who fought in wars has PTSD and is homeless. Other working-class people are competing for jobs and whose union is not treating them well. Others face low wages and lack of medical benefits. These macro cultural emotional states are environmental, not outside private emotions. The macro-cultural environment is already inside of psychological private states.

Personal and interpersonal behaviors do not exist on their own. What appears to be individual behavior is only the immediate, apparent appearance that masks a deeper macro culture of emotions as a window into it. The same is true of memory. Personal memories are embedded in collective memories that involve systematically remembering favorable aspects of political life while forgetting other events as a result of political propaganda. These unify people whether they are based on reality or illusions. Whether individuals are conscious or not of having been internalized, these collective memories are the soil for private in which memories to grow or die.

It used to be thought in the 50s and 60s that advertising propaganda influenced people in a very heavy-handed way, implying the public was passive (Vance Packard’s The Hidden Persuaders).  Then it was found by Michael Schudson in his book Advertising, the Uneasy Persuasion that people were less snowed by advertisers than researchers thought. What I want to bring to your attention is the way advertisers directly impact the public emotions by fragmenting emotional experience during a television program.

Advertisements are strategically placed immediately before or after an intense emotional scene. This emotional fragmentation is built into the formatting of television scenes. One must wait for the ad to pass in order to complete the emotion. It does not permit long, continuous development and resolution of our emotions (168-169)

Ratner says this emotional format is recapitulated by people in their personal relationships. Individuals get used to experiencing fragmented emotions because cell phones, text messages, Twitter and Instagram break up a full emotional expression. Ratner says that individuals get so used to this that grow uncomfortable with extended continuous emotional responses.

Coming Attractions
“But” you might say, “I’ve heard of this Vygotsky you speak of. He worked in the field of cooperative learning and developed something called the zone of proximal development. So Vygotsky’s communist ideas are here in the United States.” The problem is this assumes that the communist ideas of a theorist can be directly translated into a capitalist society with no distortion, exaggeration or even censorship. In part two of this article, I will show 11 differences in how Vygotsky is interpreted by those whom Ratner calls “neoliberal” Vygotskyan psychologists.

Differences Between Micro and Macro Cultural Psychology

This content originally appeared on Dissident Voice and was authored by Bruce Lerro.

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