Brand

Voice & Tone

Our brand is guided by a passion for quality journalism in the public interest. When translated into a writing direction, this comes across as bold, opinionated and fearless– within the context of a mediated point of view. It embodies an openness to all personalities much like a diverse community center, rough around the edges, agile, and built on a solid foundation.

When applying tone to the brand, follow the following guidelines:

Use a writing style.

Use any language.

Avoid offending others.

Make it approachable.

Promote peace.

Logo

The Radio Free logo is a registered trademark (®) of Radio Free / Llacuna. All Rights Reserved.

You are free to use these logos for non-commercial purposes, a privileged which can be revoked at any time. Email info@radiofree.org for questions.

Digital Icon (Yellow Background)

Tagline

English

Radio Free never takes money from corporations, keeping our focus on people, not profits.

This is the official tagline of Radio Free.

Spanish

Radio Free nunca toma dinero de las corporaciones, manteniendo nuestro enfoque en las personas, no en las ganancias.

This is the official tagline of Radio Free translated to Spanish.

Chinese

Radio Free 从来不从企业获取利益，我们以人为本，而不是以利为本。想要了解并参与更多，请问我们的网站. radiofree.org

This is the official tagline of Radio Free translated to Chinese.

Don’t see your language listed above?
Help us by contributing your own translation and recording.

Email translations and recordings to info@radiofree.org

Images

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Video

Stickers + Posters

You may freely use these resources to print on your own to promote Radio Free. Send these to your local screen printer and they should know what to do. If you have any questions, you can always email info@radiofree.org for help with placing an order for supplies.

Presentations

This PDF guide is meant to quickly get you up and running. It is designed specifically for first time users and is optimized to be interactive (click on photos to visit links) and presentable in a group setting. You can use this slide show to teach others how to publish the news on radiofree.org.

Images

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Colors

Color	HEX
Radio Free Yellow	#FFDB14
Black	#000000