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“Every bit of it is being manipulated”: The viral success of the Jennifer Lawrence films is the result of a careful corporate strategy. The key: turning fans into a promotional machine.

This video is excerpted from “Generation Like”:
http://www.pbs.org/wgbh/pages/frontline/generation-like/

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Citations

[1]FRONTLINE PBS | Official - YouTube .... http://bit.ly/1BycsJW[2]Generation Like | Watch S2014 E7 | FRONTLINE | PBS | Official Site .... http://www.pbs.org/wgbh/pages/frontline/generation-like/[3]FRONTLINE (@frontlinepbs) | Twitter .... https://twitter.com/frontlinepbs[4] .... https://www.facebook.com/frontline[5]Sign in - Google Accounts .... https://plus.google.com/+frontline/posts[6]FRONTLINE | PBS | Official Site | Documentary Series .... http://to.pbs.org/hxRvQP