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“Every bit of it is being manipulated”: The viral success of the Jennifer Lawrence films is the result of a careful corporate strategy. The key: turning fans into a promotional machine.

This video is excerpted from “Generation Like”:


FRONTLINE is streaming more than 170 films online, for free here:

Funding for FRONTLINE’s YouTube channel is provided by the Knight Foundation. FRONTLINE is made possible by PBS and CPB. Major support is provided by The John D. and Catherine T. MacArthur Foundation. Additional support is provided by the Park Foundation, the Ford Foundation, the Wyncote Foundation and Jon and Jo Ann Hagler on behalf of the Jon L. Hagler Foundation.


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