SUFB 609: My Thoughts After The Conservation Marketing Conference

#ConsMark2018 is over and the planning for the next Conference in 2020 will begin soon enough. However, before the planning begins I must discuss the conference that just happened.

There were many highlights for this conference from learning how government agencies use messaging and events (festivals) to reach their audience to learning how social marketing organizations, such as Rare, use marketing techniques similar to corporations (Nike, etc.) to get people to change their behaviour around a conservation issue.

I talk about all of the highlights of the conference and what gaps were identified in trying to duplicate efforts of some great projects within larger organizations/government departments.

I would love to hear your thoughts on Social Marketing and whether you see it as an important tool in the Conservation tool box. Share your thoughts in the Facebook Group.

Enjoy the Podcast!!!

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